The Importance of Using Social Media in Business Research Paper

The Importance of Using Social Media in Business - Research Paper Example   Through social media, businesses are able to establish and use social marketing as a tool to expand. Social marketing is one of the key factors for making a business successful in terms of sales by increasing the market range. For marketing to become a success in social media by the use of social marketing, businesses must set up hierarchies that prove effective in marketing the business. At the bottom of the hierarchy, pyramid is blogging. It is a known fact that the internet has revolutionized the world. Using this view, it has been observed that blogging has seen to revolutionize the internet world. Blogs are online diaries, which help the business people reach their potential customers. Through blogs, businesspersons are able to air views to their customers and, using them as online dialogue, receive feedback. Through blogs, businesses are able to monitor the progress of their businesses and hence they are able to effectively market their business. From blogs, businesses are also able to make the necessary adjustments so as to achieve success through factors such as increased sales, which result in a higher profit margin in the business. Blogging comes as an aid in building customer loyalty. This is in the sense that a businessperson is able to keep his or her customers engaged with your business by keeping customers apprised of new products in the business and fluctuation of prices. New services in the business are also known to the customers through blogs due to their accessibility (Debono, 2012).